Got the email with an outline of the new American Girl® AG Rewards program perks (an update about which AG has been hinting for a while now). Some interesting moves on the brand's part. Overall I like what their trying to do, which seems to be making the program more responsive to active fanatic customers --- though I'm only an occasional customer myself --- but also to say we appreciate all our (children) fans. I still rue that AG is mostly ignoring adult collectors of dolls/toys, but it's their loss. I haven't read the entire Terms & Conditions update as yet, but did read the highlights pointed out in the email. I also downloaded the updated T&C to read in-depth later.
- You'll earn points at a faster rate, if you're a member of the upper rewards tiers. (See below.)
- There's a new birthday gift for your girl/s -- which based upon the small print probably involves a discount code of some sort: *No purchase necessary. Members must enter their child's birthday(s) in their AG Rewards™ account 15 days prior to birthday month. Max of 4 children per member, per year. Additional terms, provided with redemption code, apply.
- If you're already at the Berry Tier, you can get a free Doll Tiara with any Doll Salon Purchase: **Berry AG Rewards™ members receive a Tiara (SKU FGL79-KO1A; retail value $5) free with any Doll Hair Salon purchase. Offer valid 10/1/2018 through 11:59 p.m. Central Time on 1/31/2019, or while supplies last; offer code valid for one-time use only. Members must have Berry status by 9/24/18 in order to receive an offer code. Members will receive one code per calendar year, codes will be sent out on a quarterly basis. Members must provide store associates their account information. To redeem offer, present the valid code at any American Girl® retail store. Not valid at americangirl.com; American Girl® Outlet; Indigo™ or Chapters™ retail locations; Kohl's or Barnes & Noble retail locations or websites; or on orders shipping outside the U.S. No refunds or adjustments on previous purchases, returns, or exchanges. Cannot be combined with other offers, substituted, or redeemed for cash. We reserve the right to limit order and item quantities. Unfortunately, the offer will not be extended if you are unable to order due to technical issues.
- There's a promotion to celebrate the new perks by earning a Holiday Passport with rewards bonuses inside. (See Below.)
NOTE: All small print Terms & Conditions have been quoted directly from the AG email for the sake of clarity. © 2018 American Girl®.